INSPIRE YOUR
AUDIENCE
LEVEL 3 PROJECT
TOASTMASTERS INTERNATIONAL
www.toastmasters.org
© 2016 Toastmasters International. All rights reserved.
Toastmasters International, the Toastmasters International logo, and all other
Toastmasters International trademarks and copyrights are the sole property
of Toastmasters International and may be used only with permission.
Rev. 11/2016 Item 8305
TABLE OF CONTENTS
2
Introduction
3
Your Assignment
4
Assess Your Skills
5
Competencies
5
Why We Inspire
6
Inspire With Your Content
7
Connect With Your Audience
9
Review and Apply
10
Complete Your Assignment
11
Resources
INTRODUCTION
Inspiring an audience is an important skill to develop. It takes a combination of
expertise, self-confidence, and a clear message that can motivate an audience. To
influence and inspire, your audience needs to understand why they should feel
motivated. Then, they can learn how to take those first steps to change.
In this project, you will learn how to present a speech in an enthusiastic and
inspiring fashion in order to establish a strong rapport with your audience.
Page 2 INSPIRE YOUR AUDIENCE
YOUR ASSIGNMENT
Purpose: The purpose of this project is to practice writing and delivering a speech
that inspires others.
Overview: Select a topic with the intent of inspiring your audience and prepare a
5- to 7-minute speech for your club.
Note: If you receive prior approval from the vice president education, you may
speak to a non-Toastmasters group. If you speak to a non-Toastmasters group,
remember to invite your evaluator.
For all
assignment
details and
requirements,
review the
Project Checklist
on page 11.
Throughout this project you will see icons in the margins next to the text.
These icons indicate additional resources available online.
Interactive Activity: Sign in to Base Camp to complete an
interactive activity.
Resource: Sign in to Base Camp to view this resource
online.
Video: Sign in to Base Camp to watch a video that supports
this project.
INSPIRE YOUR AUDIENCE Page 3
Pre-Project Statement Post-Project
5 4 3 2 1
I am confident that I can identify the needs of an
audience.
5 4 3 2 1
5 4 3 2 1
I am confident in my ability to move or inspire an
audience.
5 4 3 2 1
5 4 3 2 1
I can engage an audience using language, style, and
creativity.
5 4 3 2 1
5 4 3 2 1
I am comfortable building a rapport with an audience.
5 4 3 2 1
5 4 3 2 1
I recognize how this project applies to my life outside
of Toastmasters.
5 4 3 2 1
ASSESS YOUR SKILLS
5
EXEMPLARY
3
ACCOMPLISHED
4
EXCEL
2
EMERGING
1
DEVELOPING
Evaluate your current skill level by rating each statement.
Select the appropriate number based on your skills today:
Page 4 INSPIRE YOUR AUDIENCE
COMPETENCIES
The following is a list of competencies that you will
learn and practice in this project.
Present a speech in an enthusiastic and inspiring fashion.
Demonstrate an understanding of the value of gaining audience trust.
Present a speech that inspires an audience to adopt a new perspective or goals.
Design a speech with the potential to motivate audience members to improve
themselves personally, emotionally, professionally, or spiritually.
Use body language to maintain audience engagement.
WHY WE INSPIRE
Inspiring, vivid stories help us understand the world and our place in it. They help
us connect to a person, group, or cause. By encouraging the best in others and
focusing on their abilities and strengths, you can inspire growth and action in the
people around you.
PURPOSE OF INSPIRATION
The purpose of an inspirational speech is to motivate audience members to
improve themselves personally, emotionally, professionally, or spiritually. It can
encourage listeners to reflect on their lives and see them in a new way. This type
of speech relies more heavily on emotional appeal than on the logic found in
other types of persuasive speeches.
INSPIRE YOUR AUDIENCE Page 5
INSPIRE WITH YOUR CONTENT
Inspiring content can be found in many areas, including your own life.
Decide what you will share with an audience. For example, think of three events
in your life that inspired you to make important changes, and choose one of
them to write about.
Include personal anecdotes to make your speech topic more immediate and
relatable.
Find inspirational content in common experiences that many people share.
Be confident in your ability to inspire an audience. This confidence comes from
your personal knowledge of the speech topic and knowing how your own
history contributes to it.
Page 6 INSPIRE YOUR AUDIENCE
CONNECT WITH YOUR AUDIENCE
Developing a strong relationship with the audience is a key element of
inspirational speaking. People who feel a connection with you are more likely to
be receptive to what you have to say. Share your enthusiasm to begin forming the
connection and building audience trust.
POINT OF VIEW
Your audience may see things differently than you do. To create a message that
inspires, it’s important to understand your audience’s point of view.
DEMOGRAPHICS
Research the demographics of your audience. Some examples of demographics
are age, gender, cultural background, political or religious affiliation, ethnicity,
ability, economic status, and employment status. Focus on the people in your
audience and tailor your message to appeal to them.
GOALS
Consider why your audience is listening to your message. They may want to learn
about new software, discover the basics of effective time management, or simply
be entertained. Your message should answer a question, meet a need, or present
information your audience will find of value.
RELEVANCE
Determine which elements of your message are most important to your
audience. Taking the time to understand what audience members want to learn
or accomplish will help you draw connections between your message and their
issues of greatest concern. Once you make that connection, your speech is more
likely to resonate with every audience member.
DIFFERENCES
Your choice of words, inflection, and body language all convey a message.
Understanding audience members’ point of view will help you adjust not only
your message, but your delivery as well. When you make a connection that
touches audience members on different levels, both intellectual and emotional,
you are more likely to inspire and convince.
INSPIRE YOUR AUDIENCE Page 7
We tend to remember the moments when we felt emotion—either positive or
negative. You have the opportunity to create positive emotional moments for
your audience.
Another way to connect with an audience is to share your point of view in a
way that is relevant to them. Share stories people can relate to by using humor,
metaphors, and personal stories.
Focus on the talents and abilities of others. A strong connection with an audience
is built when you remain modest, appreciative, and grateful for the opportunity to
share your story.
Page 8 INSPIRE YOUR AUDIENCE
REVIEW AND APPLY
Before you complete the assignment, take a moment to read through the
questions you see here. If you are not able to answer them comfortably, review
the project.
How can recognizing the needs of your audience help you inspire them?
Why is audience trust important when you are trying to inspire?
What part does body language play when you are working to inspire an
audience?
INSPIRE YOUR AUDIENCE Page 9
COMPLETE YOUR ASSIGNMENT
Now that you have read through the project, plan and prepare your speech
or report.
Review: Return to page 3 to review your assignment.
Organize: Use the Project Checklist on page 11 to review the steps and add your
own. This will help you organize and prepare your assignment.
Schedule: Work with the vice president education to schedule your speech.
Prepare: Prepare for your evaluation. Review the evaluation resources on pages
12–14 and share all resources with your evaluator before your speech. You may
choose to share your evaluation resources online.
Page 10 INSPIRE YOUR AUDIENCE
INSPIRE YOUR AUDIENCE Page 11
PROJECT CHECKLIST
Inspire Your Audience
Page 1 of 1
Select a topic for your inspiration speech. Remember to consider your audience and what would
inspire them along with your own vision for the speech.
______________________________________________________________________
______________________________________________________________________
Schedule your speech with the vice president education.
______________________________________________________________________
______________________________________________________________________
Write your speech.
______________________________________________________________________
______________________________________________________________________
Rehearse your speech.
______________________________________________________________________
______________________________________________________________________
After you have completed all components of the assignment, including your speech, return to
page 4 to rate your skills in the post-project section.
______________________________________________________________________
______________________________________________________________________
Purpose: The purpose of this project is to practice writing and delivering a speech that inspires others.
Overview:
Select a topic with the intent of inspiring your audience and prepare a 5- to 7-minute speech for your club.
This project includes:
A 5- to 7-minute speech
Below are tasks you will need to complete for this project. Please remember, your project is unique to you. You may
alter the following list to incorporate any other tasks necessary for your project.
Page 12 INSPIRE YOUR AUDIENCE
Page 1 of 3
EVALUATION FORM
Inspire Your Audience
Speech Title
Evaluator
Member Name Date
Speech Length: 5 – 7 minutes
Purpose Statements
The purpose of this project is for the member to practice writing and delivering a speech that inspires others.
The purpose of the speech is for the member to inspire the audience.
Notes for the Evaluator
The member needs to present a speech that inspires the audience.
The speech content should be engaging and the speaker entertaining or moving.
The speaker should be aware of audience response and adapt the speech as needed.
If the member appears to be talking “at” the audience instead of interacting with them, he or she is not fulfilling
the goal of the speech.
General Comments
You excelled at:
You may want to work on:
To challenge yourself:
INSPIRE YOUR AUDIENCE Page 13
Page 2 of 3
EVALUATION FORM
Inspire Your Audience
For the evaluator: In addition to your verbal evaluation, please complete this form.
5
EXEMPLARY
4
EXCELS
3
ACCOMPLISHED
2
EMERGING
1
DEVELOPING
Clarity: Spoken language is clear and is easily understood
Comment:
5 4 3 2 1
Vocal Variety: Uses tone, speed, and volume as tools
Comment:
5 4 3 2 1
Eye Contact: Effectively uses eye contact to engage audience
Comment:
5 4 3 2 1
Gestures: Uses physical gestures effectively
Comment:
5 4 3 2 1
Comfort Level: Appears comfortable with the audience
Comment:
5 4 3 2 1
Interest: Engages audience with interesting, well-constructed content
Comment:
5 4 3 2 1
Engagement: Connects well with audience
Comment:
5 4 3 2 1
Topic: Uses topic well to inspire audience
Comment:
5 4 3 2 1
Page 14 INSPIRE YOUR AUDIENCE
Page 3 of 3
EVALUATION CRITERIA
Inspire Your Audience
© 2016 Toastmasters International. All rights reserved. Toastmasters International, the Toastmasters International logo, and all
other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International and may be
used only with permission. Rev. 4/2016 Item 8305E
This criteria lists the specific goals and expectations for the speech. Please review each level to help you complete
the evaluation.
Clarity
5 Is an exemplary public speaker who is always
understood
4 Excels at communicating using the spoken word
Spoken language is clear and is easily understood
2 Spoken language is somewhat unclear or
challenging to understand
1
Spoken language is unclear or not easily understood
Vocal Variety
5 Uses the tools of tone, speed, and volume
to perfection
4 Excels at using tone, speed, and volume as tools
3 Uses tone, speed, and volume as tools
2 Use of tone, speed, and volume requires
further practice
1 Ineffective use of tone, speed, and volume
Eye Contact
5 Uses eye contact to convey emotion and
elicit response
4 Uses eye contact to gauge audience reaction
and response
3 Effectively uses eye contact to engage audience
2 Eye contact with audience needs improvement
1 Makes little or no eye contact with audience
Gestures
5 Fully integrates physical gestures with content to
deliver an exemplary speech
4 Uses physical gestures as a tool to enhance speech
3 Uses physical gestures effectively
2 Uses somewhat distracting or limited gestures
1 Uses very distracting gestures or no gestures
Comfort Level
5
Appears completely self-assured with the audience
4 Appears fully at ease with the audience
3 Appears comfortable with the audience
2 Appears uncomfortable with the audience
1 Appears highly uncomfortable with the audience
Interest
5 Fully engages audience with exemplary, well-
constructed content
4 Engages audience with highly compelling, well-
constructed content
3 Engages audience with interesting, well-
constructed content
2 Content is interesting but not well-constructed
or is well-constructed but not interesting
1
Content is neither interesting nor well-constructed
Engagement
5 Audience connection is immediate, sustained,
and overwhelmingly positive
4 Audience connection is sustained and positive
3 Connects well with audience
2 Audience connection needs improvement
1 Does not connect well with audience
Topic
5 Topic is highly inspiring to audience
4 Topic is an excellent choice for inspiring audience
3 Uses topic well to inspire audience
2 Topic is only vaguely inspiring to audience
1 Topic is poorly selected to inspire audience
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