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Image Type Requirements
All images
•
All listings must have at least two images
• Must be in focus, professionally lit and photographed
• Cannot show accessories do not come with the item
• Must not violate our Trust and Safety standards, especially to being offensive or
obscene. The image may violate these standards, even if the item itself does not
(e.g., a CD with nudity on the album cover).
Primary
product
image
• Background: seamless white (255/255/255 RGB)
• Item view: frontal view
• Do not use placeholder images
• Do not use images containing additional graphics, illustrations, logos,
watermarks, overlays or text
Additional
background
images
•
Background: may have the item in an appropriate setting or environment (e.g., a
grill in a patio setting)
• Item view: may have the item rotated
• Do not use placeholder images
Product Listing Copy Standards
Image Quality Standards
The following sections include details of our policy for your product listing content. Failure
to abide by this policy may result in warnings, unpublishing of affected listings, or suspension
(temporary or permanent).
Below are our image standards. Click the button at the bottom for additional rules.
Listing fashion or apparel items?
Click here to review fashion-specific image standards.
Full Product Content Policy
All Image Standards
Copy Standards
Product name
Do NOT include:
• Info about yourself or your company
• Any special characters (™, ½, @, ^, *, hears or shapes)
• Retailer-specific info about the product (special sales, guaranteed ship times)
• Any sales information (shipping information, product cost, promotions, etc.)
• Unproven, vague marketing phrases (#1 rated, best selling, high quality, etc.)
• Product attributes (price, quality, weight, material, etc.)
• Marketing phrases (#1 rated, best selling, high quality, etc.)
• Any references to other marketplaces (sold on Amazon, sold on eBay, Alexa, etc.)
Key Features
Description