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• Do some homework - Research the most popular searched words in the chosen category when
creating titles. Search and browse the site for similar items and uncover best practices that
yielded higher prices.
Don’t Skimp on the Description
The ideal listing will provide buyers with all of the information they need to make a purchasing decision as
well as provide answers to the common questions shoppers may have. Below is a list of best practices:
• Repeat Title – Repeat the listing’s title at the top of the auction listing. Since there is no character
limit in the item description; feel free to expand the title to include as many relevant keywords to
help buyers make a purchasing decision.
• Place a picture high in the auction layout. Keeping it “above the fold” is important to draw bidders
in quickly.
• Provide a Complete Product Description – It is important to provide complete information to the
buyer about the product being sold. Include facts like brand, product type, style, model number,
size and color. If the list of product specifications is lengthy, place this information below other
important product details.
• Bullet Points – In order for the buyer to quickly pick up the important details of the product, use
bullet points and spacing, rather than using a paragraph layout.
• Upsell, Cross-sell and Cross-promote – Even supermarkets put the milk in the back of the store
to give shoppers an opportunity to browse past their other products. To apply that practice on
eBay, never miss an opportunity to cross-sell! By including pictures of several other items in each
auction description, it gives potential customers a reason to continue shopping with you.
• For additional tips on creating the perfect listing, please visit:
http://pages.ebay.com/sellercentral/perfectlisting.html
Always Include Seller Policies and Payment Methods
Buyers are more likely to buy from sellers with clearly defined shipping and payment methods. Be sure to
point out information such as shipping options and costs, acceptable payment methods, warranty and
return policies and any additional terms and conditions. In addition, fill out the Payment & Shipping details
while creating a listing.
• Warranty Information - Providing a warranty on items may be the deciding factor in whether a
buyer purchases your product over another’s. Clearly state any warranty provided on your item
and be sure the warranty information is prominent within your listings. In addition, products sold in
the Consumer Electronics category can include an additional warranty and receive a credit on
your eBay account. For more information, please visit:
http://pages.ebay.com/help/warranty/seller_overview.html
• Sales Tax - Provide sales tax information where applicable.