GREETING CARDS
SETTING UP AND SUPPLYING YOUR ARTWORK
Your guide to
Available sizes & orientation
Square 148mm x 148mm folded on side
A5 Portrait Long edge folded
A6 Portrait Long edge folded
A5 Landscape Long edge folded
A5 Landscape Short edge folded
A6 Landscape Long edge folded
We want your Greeting Cards to look their very best
when your order arrives which is why we have put
together this guide to help you achieve the best
results possible. Following this guide will also help to
avoid any frustrating delays on your order by reducing
any artwork issues.
Creating artwork correctly for print isn’t easy
for everyone, particularly if you have little to no
experience in design and print.
We strongly recommend that as well as referring
to this guide, you download our artwork templates
(available as InDesign and PDF les) and use them to
produce your design artwork.
V1.0
Contents of this guide
Pg 01 Overview (this page)
Pg 02 Setting up your artwork
Pg 03 Creating your print ready PDF les
Pg 04 Fold types
Pg 05 Templates
Pg 06 Resolving common artwork rejection issues
Business greeting cards are perfect for
rm’s wanting to elevate their brand
image by sending well wishes, birthday
wishes and more to treasured clients
and customers.
Design on-brand bulk greeting cards
featuring your company logo or even a
picture of your shiny premises. Be sure
to put a smile on the recipient’s face
with a customised card that puts your
brand at the forefront of their mind.
01
SETTING UP YOUR ARTWORK
Finished size
This is the nished size of your product.
Safe area (5mm)
We recommend keeping important content like text,
images, logos and other ‘live matter’ inside the white
area.
Why? There is always a small amount of movement
during our nishing process and keeping items out of
this safe area ensures that they don’t accidentally get
cut off.
Bleed (3mm)
We require 3 mm on all sides. Please do not include
any important content within this area. Please extend
your background artwork into this section.
Why? There is always a small amount of movement
during our nishing process and extending your
design into the 3mm bleed area compensates for this
movement to give a perfect nish.
In the example below we show: A5 Landscape folded on long edge
02
Colour
To get the best printing results, ensure your artwork
and images are CMYK. If you use RGB, Pantone or
spot colours in any element of your artwork, we will
automatically convert them to CMYK which may
change your colour prole.
Fonts
To eliminate any font issues please ensure all your
fonts are ‘Embedded’ or ‘Converted to outlines’
before creating your PDF print le.
Image resolution
For optimum image print quality please ensure all your
images are 300dpi to 450dpi. Anything lower than
300dpi will give poor image quality. Images higher
than 450dpi will result in high le sizes.
Crop marks and bleed
Please ensure you include ‘crop marks’ (offset 10mm)
and ‘document bleed’ when exporting your artwork
le to PDF.
File format
Please supply le as: Adobe PDF (Print) format.
Ideally: PDF/X-1a: 2001
Once your design is complete, please
remove the ‘Guide’ layer. Failure to
remove will result in the guide layer
printing over your artwork design.
Example shown:
Layer window (InDesign)
FRONT COVER
TEXT & CONTENT MUST BE THIS WAY UP
BACK COVER
TEXT & CONTENT MUST BE THIS WAY UP
IMPORTANT: Please ensure you rotate the content on each page to
the correct orientation as per each of our product templates. This is
to ensure that when your cards have been folded the content is the
correct way up on each side of the card.
As per the example to the left the A5 Landscape folded on long
edge, 2 page must have the back cover rotated 180° (upside down)
before exporting your artwork.
Fold
This is where the product will be scorred and folded.
03
CREATING YOUR PRINT READY PDF FILES
Double sided card (4 sides)
Includes front cover, back cover, inside left
and inside right pages.
Please supply your artwork as a 2 page PDF.
Page 1: Front cover, back cover.
Page 2: Inside left and inside right pages.
Single sided card (2 sides)
Includes front cover and back cover.
Inside pages will be left blank.
Please supply artwork as a 1 page PDF.
FRONT COVERBACK COVER
TEXT & CONTENT MUST BE
THIS WAY UP
INSIDE RIGHTINSIDE LEFT
IMPORTANT:
If ordering a portrait card folded on short edge:
Please ensure all your pages are the correct and same
way up.
Covers
Inside pages
Double sided card (4 sides)
Includes front cover, back cover, inside left
and inside right pages.
Please supply your artwork as a 2 page PDF.
Page 1: Front cover, back cover.
Page 2: Inside left and inside right pages.
Single sided card (2 sides)
Includes front cover and back cover.
Inside pages will be left blank.
Please supply artwork as a 1 page PDF.
FRONT COVER
TEXT & CONTENT MUST BE THIS WAY UP
BACK COVER
TEXT & CONTENT MUST BE THIS WAY UP
INSIDE TOP
TEXT & CONTENT MUST BE THIS WAY UP
INSIDE BOTTOM
TEXT & CONTENT MUST BE THIS WAY UP
IMPORTANT:
If ordering a landscape card folded on long edge:
Please ensure you rotate the content 180° on the
back cover, inside top and inside bottom pages.
This ensures when your card has been folded the
content on each page is the correct way up.
Covers Inside pages
PORTRAIT CARDS (FOLDED ON LONG EDGE)
LANDSCAPE CARDS (FOLDED ON LONG EDGE)
TEXT & CONTENT MUST BE
THIS WAY UP
TEXT & CONTENT MUST BE
THIS WAY UP
TEXT & CONTENT MUST BE
THIS WAY UP
04
FRONT COVER
TEXT & CONTENT MUST BE THIS WAY UP
BACK COVER
TEXT & CONTENT MUST BE THIS WAY UP
Covers
LANDSCAPE CARDS (FOLDED ON SHORT EDGE)
FOLD TYPES
A5 Landscape long edge folded A5 Landscape short edge folded
A6 Portrait long edge folded Square 148mm x 148mm
folded on side
A5 Portrait long edge folded
A6 Landscape long edge folded
Back cover
Inside (top & bottom)
Back cover
Inside (top & bottom)
FRONT COVER
FRONT COVER
FRONT COVER
FRONT COVER
FRONT COVER
FRONT COVER
INSIDE RIGHT
TEXT & CONTENT MUST BE THIS WAY UP
INSIDE LEFT
TEXT & CONTENT MUST BE THIS WAY UP
Inside pages
Double sided card (4 sides)
Includes front cover, back cover, inside left
and inside right pages.
Please supply your artwork as a 2 page PDF.
Page 1: Front cover, back cover.
Page 2: Inside left and inside right pages.
Single sided card (2 sides)
Includes front cover and back cover.
Inside pages will be left blank.
Please supply artwork as a 1 page PDF.
IMPORTANT:
If ordering a landscape card folded on short edge:
Please ensure all your pages are the correct and same
way up.
05
TEMPLATES
If using our InDesign template
Place your design within the ‘Artwork’ layer and
delete the ‘Guide’ layer before exporting to your print
ready PDF.
IMPORTANT: Failure to remove the ‘Guide’ layer
provided in our template will result in the guides
printing over your artwork design.
If using our PDF template
Delete all references to the template in your artwork
le before exporting to your print ready PDF.
IMPORTANT: Failure to remove any template
information will result in the template printing on your
artwork design.
Available templates
Square templates:
Square 148mm x 148mm folded on side
Portrait templates:
A5 Portrait Long edge folded
A6 Portrait Long edge folded
Landscape templates:
A5 Landscape Long edge folded
A5 Landscape Short edge folded
A6 Landscape Long edge folded
We strongly recommend that as well as
referring to this guide, you download
our artwork templates and use these
to produce your design artwork. These
templates are available to download as
InDesign and PDF les.
06
RESOLVING COMMON ARTWORK REJECTION ISSUES
Trim
The PDF trim dimensions do not match your order
specication. I.e. A4 (210 x 297mm) PDF supplied but
A5 (148 x 210mm) was ordered.
How to resolve
Please ensure you download the correct size template
for your order or amend your order specication to
match your PDF artwork.
Image Resolution
Low resolution images are likely to appear blurred or
pixelated when printed. Ideally all images should be
supplied to 300 dpi as standard to maintain quality of
reproduction.
How to resolve
Dots per inch (dpi) is effected when images are
scaled in your chosen software (e.g. InDesign). This
is potentially problematic when making small images
larger. If an image is 300dpi but scaled to a larger size
the dpi will decrease proportionately.
To check dpi of your images in e.g. InDesign, select an
image and navigate to the info panel (F8- Keyboard).
The effective ppi indicates the resolution of the
images after scaling. Don’t worry if the resolution is
more than 300 ppi (dpi), it will be optimised when the
le is exported. However, images with low resolution
cannot be optimised to be a higher resolution. If
you have concerns regarding the resolution of your
images, the best thing to do is use alternative images
that are of a higher resolution.
Once you have created your order and uploaded your
print ready PDF, it will be processed using the latest
automated pre-press technologies. The PDF will be
assessed for quality to ensure your order is produced
to the highest possible standard. The PDF will also be
checked against the order specication to highlight
any possible discrepancies between the order and the
artwork supplied.
The vast majority of Artwork Issues are caused by a
few common errors:
Upside down artwork
If the artwork is upside down on any of the pages the
artwork has not been set up as per our templates.
How to resolve
Please ensure you have download the correct
template that matched your order specication. Also
read through this guide that explains how to rotate
your artwork on specic pages.
