MICHIGAN COVID-19 VACCINATION PLAN
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• Again, COVID-19 vaccine allocation will determine critical health care worker/health
system distribution. If vaccine received allows, communication will go out to ensure
further HCWs, first responders and high-risk LTC residents, including VA, receive
vaccine.
o Our messaging will further branch out to include a broader health care system
response.
ii. Phase 2
During phase two, as vaccine allocation increases, we will broaden our phase one priority
groups and continue emphasis on additional HCWs and the high-risk population,
including those 65 years and older, and those living in LTC/adult homes. The audience
that will be focused on for messaging will be all HCWs, health systems, family practice
providers, along with internist and geriatric providers. The local health departments will
also be part of the audience for vaccine allocations, LTC facilities, adult homes, and
office of aging. We will focus on communicating about COVID vaccine development,
distribution of vaccines, COVID-19 vaccine clinics, and vaccine safety.
• During phase two, we will open more communication channels. There will be
continued use of emails, text messages, flyers, and will open further to begin use of
TV ads, radio spots, bulletin boards, and social media.
• MDHHS will continue to build on partnerships from phase one and create new ones:
o Health plans: will work with health plans to do reminders for their subscribers,
this may be done through email or text messages.
o Will outreach to faith-based groups to educate, promote, and facilitate
questions regarding COVID-19 vaccination. Outreach will include work with
religious leaders (catholic dioceses, Amish, etc.).
o To reach the high-risk population, including those 65 years and older in a
timely manner and broadly, MDHHS will reach out to partners within phase
one such as the Office for Aging and physician professional agencies.
o Tribal: Reach out to MDHHS tribal partners to ensure appropriate messaging is
meeting this target group.
o Michigan Pharmacy Association (MPA): pharmacist communicate via broad
messages. Partner with MPA to get broad COVID-19 vaccine messages out
through the pharmacy reminder systems.
o The CHECC: through the help of the CHECC, a website, a hotline, email, and a
Chatbot (Chat with Robin) will be utilized to answer questions and concerns
from the public.
o I Vaccinate: MDHHS will work with the I Vaccinate campaign, a parent run
vaccination information group that manages a website and does outreach to
help promote vaccine confidence through families.
o AIM: MDHHS will work with the Alliance on Immunization in Michigan (AIM), a
coalition promoting vaccines. We will work with AIM to provide education for