murraystate.edu/career MURRAY STATE UNIVERSITY 1110 CAREER SERVICES | 270-809-3735
an assertive approach and always remain poised. Be systematic,
looking for every opportunity to display your abilities. Finally,
follow-up on possibilities and with anyone who assists you.
Fraudulent Posting Warning Signs
Unfortunately, not all job postings are legitimate. Carefully read
job descriptions. If a position or job offer seems too good to
be true, if you feel uncomfortable with requested information
or if something just doesn’t seem right – proceed with extreme
caution. Even if the original description seems valid, proceed
with caution or stop the process if you receive follow-up
e-mails, phone calls or job offers that make you uncomfortable.
Avoid postings or offers that include the following:
• Request private/financial information
• Offer a large payment or reward in exchange for bank
account access
• Require financial investment or fees
• Job posting has misspellings
• Email address of contact doesn’t match company name
• Listed URL goes to Internet domain instead of company page
Report any suspicious postings to Career Services. If you
realize you have given personal information to contact with a
fraudulent posting, contact campus police.
Learn How to Introduce Yourself
When networking, begin a conversation with a brief
introduction or Elevator Speech. This “pitch” should be about
sentences, words and no longer than two minutes.
Prepare a statement that focuses on what motivates you and
what you can do with and for them. This is more about meeting
their needs than showcasing your accomplishments. It should
sound more like a conversation you would have with a friend
than a stuffy announcer reading your bio.
Ask yourself these questions to get started:
Why do I like my major/field?
What interests me about this field?
Why do I want to work in this field?
Why do I want to work with this employer?
What challenges energize me in a professional setting?
In this brief introduction, look to the future and share your
excitement about doing work relevant to the position of
interest rather than just listing past accomplishments. Simply
and clearly communicate your unique value proposition so that
it generates the audience to say, “Tell me more.”
In some settings it will be appropriate to give someone your
résumé during this introduction (Career Fair), but in every
situation always look people in the eye, greet them with a smile
and offer a firm handshake. Be gracious and thank people for
their time. Ask and share business cards so you may follow-up
as needed.
Additional Resources
http://bit.ly/ChrisWestfallPitch
http://bit.ly/TheLaddersPitch (Marc Cenedella)
Develop Your Network
Network to gain knowledge of specific job/career
options and make contacts for referrals in the job
search process. These people can coach you in
cover letter and résumé writing as well as interview
strategies. Networking allows you to learn industry
specific behaviors to best tailor your job search
strategies. It may also help confirm your interest in a
chosen field.
Your network is everyone you know. It might include:
family, friends, faculty, directories (organizations, church) as
well as civic, professional and LinkedIn groups.
A meeting can be as casual as asking in passing, “Can I
ask you a few questions about how you got into XYZ?” to
arranging an appointment.
EVALUATE YOUR NETWORK
Identify areas where it can grow.
(Should you make more contacts with professors who
specialize in your chosen career field?)
Inform your closest contacts of your job search status/goals.
Differentiate between the types
of contacts in your networks
Professional: employers, faculty, deans, upper administration
Personal: family and friends
Pro-personal: direct supervisors, coworkers, professors,
advisors and classmates
CONNECT
First, ask for introductions from mutual connections to avoid
appearing to be a spammer. Make contact through a message
before requesting to connect on LinkedIn or Facebook.
Clarify your intentions when making the connection. If you
are looking for career advice, say so in your message.
CULTIVATE CONNECTIONS
Take the “me” out of the equation and focus on building
quality relationships. Give first and receive second by
providing your network with relevant information to meet
their needs. Avoid asking for a job outright.
Informational Interviews are a great way to learn more about
a field. Attend Career fairs (fall and spring semesters) to
make initial contacts. Network with professionals on LinkedIn
by geographic location, career interest, alumni association
and organizations. Twitter is a fast paced way to learn about
your field of interest and those who are in that world.
Professional societies provide networking opportunities and
often publish job listings on their websites.
Informational Interviewing
Informational interviewing helps you develop career-related
contacts while you evaluate the environment as a fit for your
career goals. It is not, however, a direct job-seeking method.
PREPARATION
Research your career of interest.
Develop a list of questions.
Practice with people you know well.
Schedule appointment in advance.
Prepare to respond to questions.
DURING
• Refer to your list of questions if you need to;
it shows you are prepared.
• Dress professionally, speak respectfully and be punctual.
• Observe environment and dress.
• Thank everyone for their time.
• Ask for business cards and two or three other contacts.
QUESTIONS TO ASK
How did you get started in this field?
What did you major in for undergrad and graduate school
(if applicable)?
Did you have an internship that prepared you for your position?
What short and long-term trends do you see in your industry?
What are the positive and negative aspects of this industry?
What are major rewards of this job?
What are the major frustration you encounter on your job?
What benefits are typically offered in your industry?
Who are the recognized leaders in this industry?
What professional associations represent this industry?
Is there another professional I should talk with about careers
and trends in this field?
What are some other good sources of information about this
industry: articles, reports, journals, people?
What are the current career opportunities in this field?
What skills and experience are sought in entry-level employees?
What is the typical career path for entry-level hires?
Of your organization’s hires the last three years, what qualities and
experience did they have that made them attractive candidates?
Is training typically formal or on- the-job training?
(Offer a copy of your résumé.) Could I get your opinion on my
résumé? What strengths and/or weaknesses do you see? May I
call you in the future with questions or to check with you about
news and leads in the field?
FOLLOW-UP
• Summarize information.
• Send a thank you email that day and a written note
the following.
• Keep informed if they agreed.
• Contact new leads.
Develop Your Online Brand
Your online brand is your presence in social media and on
networking websites, and it communicates your professional
(or lack thereof) potential and fit to prospective employers.
Employers “Google” applicants, and the information they
find can make or break their decision to hire you. You are
better served to proactively and carefully develop your online
presence and brand. Note: employers do not have the right to
ask for passwords.
Social media outlets become your virtual résumé and business
card. Establish a consistent and professional image on LinkedIn
and pay attention to privacy settings to control strangers’
ability to view information on social sites. Even on social
sites, use correct grammar and spelling to convey a level of
professionalism and maturity. Always interact with your career in
mind - what you post in college, may cause trouble in the future.
Assess your online presence by Googling yourself, setting-
up a personal Google Alert and monitoring yourself through
a Reppler account. Reppler summarizes your online image,
notifies you of inappropriate content, warns you of any privacy/
security risks and provides a snapshot of your online presence.
Decide what message you want your profiles and posts to
communicate to employers and your network. Strive to
strengthen and bring consistency to your profiles. Read
and comment on career related articles and engage in
conversations on LinkedIn groups.
LINKEDIN
LinkedIn is a professional networking site that allows you
to share your virtual résumé and demonstrate expertise as
you follow companies, join groups and communicate with
professionals. As of June , LinkedIn reported over
million users with million of those being students or recent
graduates. In April, there were . million jobs posted, and %
of recruiters said they use LinkedIn to vet candidates in .
This networking resource is worth your time to develop and
maintain. Use a professional photo cropped to show your face
clearly. This should not be a selfie, but you should be alone.
Check our website for Free Headshot Friday dates and times.
Update your headline to include common keywords, not a job
title or student label. Personalize your URL and include relevant
contact information. Your summary and experience sections
should include keywords related to your field of interest.
Tell and show your successes by uploading links or files of
presentations, projects, etc.
Make connections (over increases your exposure to
like-minded people and companies). Personalize requests
to connect, reminding people of how you met or know one
another. Personalize requests for introductions to other
contacts. Give and seek recommendations and endorsements
from respected professionals. Evaluate that the endorsements
you receive are true and related to your career ambitions.
Follow companies of interest and engage with groups to
improve your visibility.